1. Everyone is on mobile now.
1.2 billion people are accessing the web on mobile devices these days. An an incredible 80% of all internet users use a mobile device. So, in other words, it’s critical that your website is optimised for your potential visitors.
This trend in mobile use is snowballing too, so the sooner your get setup correctly for mobile users, the better your business will perform.
2. Over 50% of web traffic is now mobile.
You want to increase web traffic to your site right? Who doesn’t.
As of May 2014, mobile media consumption was 21% higher that that of desktop, accounting for 51% of all digital media consumption.
3. Responsive design is preferred for SEO.
In June 2012, at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site as well as reduces the chance of on-page SEO errors. For these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile-template site.
4. Mobile users behave a bit differently
Mobile users tend to consume a disproportionately high amount of visual media, with a major focus of image and videos.
Making sure you capture this audience requires an optimsed design to engage these users.
5. Mobile users buy more.
It’s a big call, but it’s completely true. Across devices, mobile users actually spend more than their desktop couterparts.
If you are attempting to sell something below $10, mobile users are your ideal audience.
6. Google rewards mobile responsiveness
For some time now, Google has rewarded sites that are mobile responsive.
With Google’s latest major algorithm update, the company enacted significant penalties for websites failing to meet its standards for mobile friendliness. While this change wasn’t quite the “mobile-geddon” SEO’s predicted, it did create some waves, with mobile friendly pages taking much less of a hit.
It’s time to get mobile
If your website is not optimised for mobile, you are being punished by Google, you are losing valuable customer leads, and you are harming your business potential.
The best part is, optimising your website for mobile is very simple and there are countless resources out there for you to implement. If you need a little help, make sure to contact our team.