E-commerce solution for subscription box service.

Packages delivered to your door.

Subscription Box Service

Velvet Squid was contracted by Babyology to design and build a landing page for their new subscription boxes. The project had a very short delivery schedule and required some seriously fast design and development. The landing page integrated an e-Commerce solution that allowed visitors to purchase a variety of packages.

Porject Breakdown.

The challenge

Working to an insanely tight deadline and a client with a highly established reputation for quality.

Key components


The design needed to reflect the clients existing style guide which included the use of fonts and colour palettes. The solution needed a clean, simple, and striking design.


The concept came together quite quickly with the objective to keep everything accessible on one page. Scrolling from top to bottom, the user would be pitched the product, it's benefits, read testimonials, and be directed to call-to-action purchasing buttons.


The final deliveries included a complete HTML website, integrated into a third-party subscription package tool to track orders and manage custom service.

Client:Babyology Pty Ltd.

Date:02 August, 2014

Type:Website, E-Commerce

Babyology is the online market leader in high-quality product-focused editorial content for Australian parents.

Babyology is the premium online resource for parents, providing information and reviews on products and services for them and their children. It facilitates a community where parents can discuss products and services and ask questions of experts in the field.